First and
foremost is to think in the way as a person who is searching to get an answer,
ideas, products, services and time pass these are the main and important
reasons why the search engines are created for. Are we clear in this. Okay let’s move
on to some of the ideas taken from experiences of me and experts.
I am here to explain about SEO experts. What they mostly think like is what
I have mentioned in the first paragraph. You may just come to a conclusion is
this it. The answer is of course YES. So, it depends up on you to spend money
for increasing traffic are spending your valuable time to increase traffic.
Why most of
website owners hire SEO experts, simply because they don’t have time or out of
ideas. But, have money to hire an employee. What if no money but having time to
invest, there you go. That’s where you are in right now? let’s get started with
right away.
I have
categorized like I said in 1st paragraph from the point of customers
view:
- ·
Services
- ·
Products
- ·
Ideas/ Advice
- ·
Answers
Ideas
category is common in all.
- Blog which have good content (Services):
Take my blog
for example the title itself is under service category right!
Blogging is
like a long term investment. It’s a slow and steady process you will find
results only after years of work, I am not joking. But, optimizing for search engine
in the traffic motive is useless; all you’ll have is keyword riddled nonsense. You
have to enjoy writing but, in readers point of view (like finding an answer from
an experienced person).
- Use lengthy keywords in title (Answers,
Services):
Make your
title in finders point of view, which you will end up automatically in lengthy sentence.
Don’t just think of using most popular keyword’s which are drawing traffic as
per analytics. Use keywords that are specific to your service. In time search
engines like google, yahoo and other will identify your website as most
relevant destination for that particular subject. This automatically boosts
your search ranking and traffic. Remember search engines finds websites with
specific niche topic. Whole lot of other services provided in a single roof
will not do much.
- Get your meta down (Products,
Services):
URL,
Description and meta title are the three key ingredients for an optimized web
page or blog post. It’s simple but effective. You may find my blog meta description
and URL are to a specific service. The same way you may convey the specific
details about what my website or blog is about to search engines.
You may use
some tools, including Yoast SEO plugin for wordpress, Hubspot’s SEO tools etc…
to help you optimize your pages. Automation is not enough, you have to work on
it any way. I am not promoting this way. Decades before there is nothing like
this right, still some websites are in their position.
- Consistency in posting quality
content (Answers, Services, Products):
Try to write
and publish as often as possible. Like you publish your 1st post
which explains about a specific subject, in that some topics you might have explained
in brief. You take out those topics and explain it in upcoming posts, but not at
the cost of quality. like too much repetitions in topic like cloning original.
Have a
thought leadership articles in blog posts that creates organic traffic to your
website.
- Use Internal links/ back links (Answers,
Services, Products):
You have to
spend some time on building up back links in some words so that it will be easy
for finding answers to all of the reader’s who got some doubts on the go. It’s the
one stop learning hub. This can keep visitors on your website for long which
helps boost your search ranking. However, don’t over use internal links it some
times annoys readers only use on ones you feel important all right.
- Linking site with other sites
(Products, Services):
Encourage
and invite clients, friends, family members, partners, suppliers, friendly
bloggers to link with your site. Google prioritizes sites that have a lot of
incoming links, especially from a trustworthy site. The more incoming links you
have the higher the rank your site gets. It is like an authentication for
search engines.
Incoming
links does not means always you get authentic link build up. But, also beware
of spam links from low-reputation sites. Some actually damage your SEO.
- Use all time busy market social media
(Services, Answers, Products):
Establish your presence on social media like
create a page or group. Beginning stages will be crucial but active posting
will boost subscribers. Some hot topics attract more followers without a sweat.
This generates healthy traffic. No spamming while posting in social media it
damages your blog’s reputation.
Remember, social
media is a no.2 Search engine. If people come in from social media, it is a
strong signal to search engines that content is relevant and useful.
Reveal you
presence in other social media networks. This activity helps to get more
popularity on the internet. Add share button to your site to make it easy for
people to share your content and never compromise on your content quality.
- Audience location monitoring
(Service):
Use any
traffic monitoring sites like google analytics, feedjit, etc… plenty services available
on internet. Use this service to track visitors to your site and how they came
like what keywords they used to find you. This allows you to fine tune your
title and create new posts in that particular topic.
Familiarize
yourself in that topic so that you can give your visitors a quality information
and advice.
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